Nestlé is moving to discontinue the vegan KitKat in every country except the UK following declining sales of the product.
KitKat V was first launched in 2021. It uses rice milk chocolate, and was previously available in 15 countries in Europe, including France, Denmark, and Sweden. Nestlé has now confirmed in a statement that it will be focusing on its dairy-based KitKats from now on.
“We know that KitKat vegan was popular amongst those looking for dairy or vegan alternatives. Unfortunately, the sales were reducing to the point where production was adding significant complexity to our manufacturing operations, which could not be sustained,” a spokesperson told Green Queen. “Our emphasis with the KitKat brand for the foreseeable future will be on classic chocolate variants, as they continue to be the preferred choice among consumers.”
While KitKats remain on sale in the UK for now, it isn’t known if or when they may be removed from shelves.
