PRIME, which was developed to fill the void where great taste meets function, has become the Official Hydration Partner of Arsenal. 

With bold, thirst-quenching flavours to help refresh, replenish, and refuel, PRIME's goal is to create a drink that can fuel any lifestyle. . PRIME has a coconut water base and boasts BCAA to aid muscle recovery, B vitamins, antioxidants, and electrolytes.

PRIME co-founder and lifelong supporter, KSI, said: “Honestly, I can’t believe it, this is a childhood dream of mine.

"From watching Arsenal tear up the Premier League in the early 2000’s to now being associated with Arsenal officially with PRIME, it’s a dream come true and I’m still pinching myself! This is a huge moment and I’m so glad it’s with the team I support.”

Arsenal’s Chief Commercial Officer, Juliet Slot, added: “We are always looking to join forces with new, exciting and forward-thinking brands. PRIME falls comfortably into that category, with a product and founders at the forefront of modern culture.

"KSI is a lifelong Arsenal supporter and it’s fantastic we can keep this in the family. I’m sure our supporters will love the drink and I’m excited to see the fun ways we will bring this partnership to life.